हल्दीराम की चटपटी कहानी: 8वीं पास लड़के ने कैसे खड़ी कर दी करोड़ों की कंपनी

8वीं पास एक लड़के ने छोटी सी दुकान से 9 हजार करोड़ के कारोबार की नींव रखी

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हर घर में इस कंपनी का प्रोडक्ट आपको मिल जाएगा

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टाटा समूह की कंपनी टाटा कंज्यूमर इस कंपनी की 51 फीसदी हिस्सेदारी खरीद सकती है

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टाटा समूह की कंपनी टाटा कंज्यूमर इस कंपनी की 51 फीसदी हिस्सेदारी खरीद सकती है

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टाटा और हल्दीराम के बीच डील की खबर आजादी से पहले शुरू हुई... चलिए जानते है हल्दीराम की ये चटपटी कहानी

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बीकानेर के रहने वाले गंगा बिशन अग्रवाल ने साल 1937 में हल्दीराम की नींव रखी.

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छोटी सी दुकान में भुजिया , नमकीन बेचते थे

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बिशन अग्रवाल की मां उन्हें प्यार से हल्दीराम कहकर बुलाती थी, इसलिए उन्होंने अपने नमकीन का नाम भी 'हल्दीराम' ही रखा

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उन्होंने नमकीन और भुजिया बनाने की कला अपनी बुआ ‘बीखी बाई’ से सीखी थी

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बिशनजी अग्रवाल भले ही 8वीं पास थे, लेकिन उनके पास गजब की मार्केटिंग स्किल थी

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बिजनेस को आगे ले जाने के लिए उन्होंने बीकानेर के महाराजा डूंगर सिंह के नाम पर भुजिया का नाम ‘डूंगर सेव’ रख दिया

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उस वक्त हल्दीराम के नमकीन डूंगर सेव बिकना शुरू हो गया.

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उस वक्त उस नमकीन की कीमत 5 पैसा प्रति किलो थी

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साल 1970 में नागपुर और साल 1982 में राजधानी दिल्ली में हल्दीराम के स्टोर खुले

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